Posts by Aneta Gordievsky
Stability Testing
By Mark Land, M.S., RAC-US, AAHP President When I think back to my early days in homeopathy, I recall that in the manufacturing facility there was a paper copy of the…
Read MoreBranding Part II: How to Create a Motivating, Sustainable Brand Positioning / Strategy
By Cynthia Batterman This article originally appeared in the October 2011 hardcopy-only edition of the AAHP Network News. Building upon a previous article on the importance of a brand positioning…
Read MoreBranding Part I: A Positioning Statement Is Mission Critical to Your Business
By Cynthia Batterman This article originally appeared in the August 2011 hardcopy-only edition of the AAHP Network News. One of the most important strategic projects that any company can pursue is the development of its…
Read MoreUsing AI-Powered Sentiment Analysis to Strengthen Marketing and Differentiation in Homeopathic Products
By Brenda van Goethem, Director of Regulatory Compliance and Change Management at Nature’s Way Brands, LLC (Schwabe North America) and AAHP Board of Director Artificial intelligence (AI) is rapidly reshaping…
Read MoreMarketing of Homeopathic Drug Products: OTC vs. Rx-only
By Eric L. Foxman, Pharm. (Ret.) On a single day in mid-November, FDA issued five warning letters* to a like number of distributors / manufacturers of homeopathic drug products. The cause? The firms were cited because “the…
Read MoreSupporting Volunteers, Securing the Future: The Role of Professional Management at AAHP
By Emily Leonczyk, MBA, CAE, President & CEO of The Markens Group For me, the start of a new year invites a welcome pause, reflections over a slow cup of coffee,…
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