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Branding Part II: How to Create a Motivating, Sustainable Brand Positioning / Strategy
By Cynthia Batterman This article originally appeared in the October 2011 hardcopy-only edition of the AAHP Network News. Building upon a previous article on the...
Branding Part I: A Positioning Statement Is Mission Critical to Your Business
By Cynthia Batterman This article originally appeared in the August 2011 hardcopy-only edition of the AAHP Network News. One of the most important strategic projects that any company can pursue...
Using AI-Powered Sentiment Analysis to Strengthen Marketing and Differentiation in Homeopathic Products
By Brenda van Goethem, Director of Regulatory Compliance and Change Management, Nature's Way Brands, LLC (Schwabe North America) and AAHP Board of Director Artificial intelligence (AI)...
Marketing of Homeopathic Drug Products: OTC vs. Rx-only
By Eric L. Foxman, Pharm. (Ret.) On a single day in mid-November, FDA issued five warning letters* to a like number of distributors / manufacturers of homeopathic drug...
Honor The Basics
By Mark Land, M.S., RAC-US, AAHP President In this issue we examine marketing of homeopathic drug products. As I read through the articles, what consistently came to mind was that the...
Measles and OTC Homeopathic Treatment: AAHP’s Position
As reported outbreaks of measles have risen in the U.S. recently, AAHP reminds manufacturers and marketers that Federal law prohibits the sale of products-homeopathic or...
AAHP 2026 Outlook
By Mark Land, M.S., RAC-US, AAHP President Building on lessons learned in previous years and focusing our attention on the issues of our industry and...
