Consumer-Friendly Drug Product Labels

By Mark Land, MS, RAC-US, AAHP President In 2016 I wrote an article on labeling homeopathic drug products for self-medication. At that time, I reported that there were more than…

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Disclaimers in Character-Limited Media

 By Mark Land, M.S., RAC-US, AAHP President The Federal Trade Commission (FTC) issued an enforcement policy statement on marketing claims for OTC homeopathic drugs on November 15, 2016.1 As a…

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Contemporary Advertising

By Mark Land, MS, RAC-US, AAHP President It is not an exaggeration to say that advertising has evolved delivery, scale, and targeting exponentially with the emergence of digitally enabled content.…

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