Articles

Branding Part II: How to Create a Motivating, Sustainable Brand Positioning / Strategy

February 4, 2026

By Cynthia Batterman This article originally appeared in the October 2011 hardcopy-only edition of the AAHP Network News. Building upon a previous article on the importance of a brand positioning…

Branding Part I: A Positioning Statement Is Mission Critical to Your Business

February 4, 2026

By Cynthia Batterman  This article originally appeared in the August 2011 hardcopy-only edition of the AAHP Network News.  One of the most important strategic projects that any company can pursue is the development of its…

Using AI-Powered Sentiment Analysis to Strengthen Marketing and Differentiation in Homeopathic Products

February 4, 2026

By Brenda van Goethem, Director of Regulatory Compliance and Change Management at Nature’s Way Brands, LLC (Schwabe North America) and AAHP Board of Director  Artificial intelligence (AI) is rapidly reshaping…

Marketing of Homeopathic Drug Products: OTC vs. Rx-only

February 4, 2026

By Eric L. Foxman, Pharm. (Ret.)  On a single day in mid-November, FDA issued five warning letters* to a like number of distributors / manufacturers of homeopathic drug products. The cause? The firms were cited because “the…

Honor The Basics

February 4, 2026

By Mark Land, M.S., RAC-US, AAHP President  In this issue, we examine marketing of homeopathic drug products. As I read through the articles, what consistently came to mind was that the basics matter. The principles that former AAHP…

Measles and OTC Homeopathic Treatment: AAHP’s Position

January 26, 2026

As reported outbreaks of measles have risen in the U.S. recently, AAHP reminds manufacturers and marketers that Federal law prohibits the sale of products-homeopathic or otherwise-directly to consumers for the…

AAHP 2026 Outlook

January 20, 2026

By Mark Land, M.S., RAC-US, AAHP President Building on lessons learned in previous years and focusing our attention on the issues of our industry and our members, the Board has…

Supporting Volunteers, Securing the Future: The Role of Professional Management at AAHP

January 13, 2026

By Emily Leonczyk, MBA, CAE, President & CEO of The Markens Group  For me, the start of a new year invites a welcome pause, reflections over a slow cup of coffee,…

2025 Year in Review

December 17, 2025

By Mark Land, M.S., RAC-US, AAHP  This year was dominated by change-political change, retail change, and change at AAHP. The association’s newsletter and special e-blasts continue to brief the homeopathic community-and sometime the AAHP membership…

Key Departments at FDA Undergo Recent Leadership Changes

December 15, 2025

By Pete Evich, Vice President, Van Scoyoc Associates  On December 3, FDA Commissioner Commission Marty Makary named Dr. Tracy Beth Høeg as the acting director of Center for Drug Evaluation and Research…

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