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AAHP Research on Safety of Homeopathy
By Mark Land, MS, RAC-US, AAHP President Each year one issue of the AAHP newsletter focuses on research. The March 2023 issue delved into basic...
FTC Issues Rule to Crack Down on Fake Consumer Reviews
The Federal Trade Commission recently published rules regarding consumer endorsements and testimonials which take effect in less than two months. The rules are wide ranging...
Effective Strategies for Homeopathic Product Packaging: Balancing Regulatory Requirements and Brand Appeal
The homeopathic industry has seen significant growth and increased visibility, bringing with it increased scrutiny from regulatory bodies like the U.S. Food and Drug Administration...
Consumer-Friendly Drug Product Labels
By Mark Land, MS, RAC-US, AAHP President In 2016 I wrote an article on labeling homeopathic drug products for self-medication. At that time, I reported...
International Study Confirms Use of Homeopathy throughout the World
A new quantitative study conducted by Toluna Harris Interactive shows the popularity of homeopathy internationally, its positive perceptions, and use in the future. In the...
Disclaimers in Character-Limited Media
By Mark Land, M.S., RAC-US, AAHP President The Federal Trade Commission (FTC) issued an enforcement policy statement on marketing claims for OTC homeopathic drugs on...
Contemporary Advertising
By Mark Land, MS, RAC-US, AAHP President It is not an exaggeration to say that advertising has evolved delivery, scale, and targeting exponentially with the...
