H-E-B to Receive AAHP Integrative Medicine Award

By Alissa Gould

The American Association of Homeopathic Pharmacists (AAHP) has named H-E-B as the 2022 recipient of their Integrative Medicine Award. This honor recognizes a retailer organization or retailer executive that promotes and sells products that encompass a broad range of therapeutic approaches to achieve optimal health and wellness for consumers seeking to participate actively in their healthcare.

The award will be presented during the AAHP Industry Reception, Sept. 29 at the historic Union League of Philadelphia. Accepting the award on behalf of H-E-B will be Mike Schaeffer, H-E-B Director/DMM Seasonal of General Merchandise.

“AAHP recognizes H-E-B’s dedication to providing consumers with a wide choice of healthy products and services,” said Mark Land, AAHP President. Land continued, “Through their many initiatives, including the Health-Living Department, consumers have better access to healthier offerings to care for the health of themselves and their families.”

H-E-B’s Healthy-Living Department is a store within a store, fully stocked with bulk foods such as honey, nuts, grains, dried fruits, snack mixes, a wide variety of supplements, person care products, and more. About 120 stores now have a Healthy-Living Department of H-E-B’s 250 locations. Additionally, H-E-B excels at integrating natural products throughout stores.

Striving to be Texans’ one-stop health-and-wellness destination, the San Antonio-based retailer has many unique programs to help consumers navigate their health journeys. Some locations offer registered dietitians and culinary experts onsite, telehealth nutrition services, and shoppers can speak to pharmacists when picking up their prescriptions.

Additionally, new this spring to two locations, H-E-B now offers Wellness Primary Care Clinics with board-certified doctors and registered dietitians. In addition to health/nutrition coaching, H-E-B Wellness Primary Care Clinics also offer services such as physical therapy, clinical pharmacists, specialty referrals, and labs to create a coordinated approach to healthcare, all under one roof.  H-E-B often promotes local products made in Texas, frequently donates to many community causes, and invests in a variety of environmental efforts.

This year’s award presentation will be held in conjunction with Natural Products Expo East. It will be a hybrid of in-person networking with a virtual option to hear presentations by thought leaders speaking on the evolving retail landscape for the health and wellness sector, and a report on the state of the homeopathic retail industry. Registration will open soon for this free event.

“In bringing together homeopathic manufacturers, retailers, experts in the field, and professionals from adjacent associations, the AAHP Industry Reception highlights opportunities and challenges that we can all work through together,” said Mark Land, AAHP president.

In 2019, the inaugural Integrative Medicine Award was accepted on behalf of Wegman’s Food Markets by Karen Shadders, Vice President of Health, Wellness, Home & Entertaining, followed by Derrick Shaffer, Category Manager at Rite Aid Corporation in 2020 and Jenn Martin, Vice President of Merchandising for Health, Beauty, Baby Center, and Card & Party at Meijer, Inc. in 2021.

AAHP welcomes members and non-members alike to this networking event. Look for registration for this event to open soon.