Join AAHP for our Semiannual Membership Meeting! Held in conjunction with Natural Products Expo East, the meeting allows you to unite with colleagues and peers to discuss challenges and opportunities—especially crucial at this time for our industry. Members and interested nonmembers are welcome!
Doors open at 8:30 a.m. for a continental breakfast. Allow time for the limited elevators to bring you up to the meeting room floor.
Dr. Jermey Kees, founder and director, Center for Marketing and Consumer Insights, Villanova University
Dr. Kees leads AAHP’s successful consumer research project last year to identify appropriate disclaimer language for homeopathic drug product labeling and advertising. But having an appropriate text is not enough. FTC also requires any disclaimer to have appropriate prominence. What is “appropriate prominence”? That will depend on whether the text is being used on labeling, in advertising, on webpages, in broadcast media, etc. Dr. Kees will discuss various factors that you must take into consideration for placement to be considered successful.
Please RSVP to firstname.lastname@example.org by Friday, Sept. 7 to ensure adequate seating for all guests.