FTC Issues Rule to Crack Down on Fake Consumer Reviews

The Federal Trade Commission recently published rules regarding consumer endorsements and testimonials which take effect in less than two months. The rules are wide ranging and cover: relationships , compensation, prohibitions, misrepresentation or far more. Violators will be fined under the new rules. The AAHP has prepared a brief overview of …

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Consumer-Friendly Drug Product Labels

By Mark Land, MS, RAC-US, AAHP President In 2016 I wrote an article on labeling homeopathic drug products for self-medication. At that time, I reported that there were more than…

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Disclaimers in Character-Limited Media

 By Mark Land, M.S., RAC-US, AAHP President The Federal Trade Commission (FTC) issued an enforcement policy statement on marketing claims for OTC homeopathic drugs on November 15, 2016.1 As a…

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Contemporary Advertising

By Mark Land, MS, RAC-US, AAHP President It is not an exaggeration to say that advertising has evolved delivery, scale, and targeting exponentially with the emergence of digitally enabled content.…

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